niu

Former event by L'A CULTURAL, Barcelona 2023

since 2024 the brand of the whole former L'A Magatall area

PROJECT SCOPE


• Visual Identity
• Logo
• Flyer

New Identity for an event by L'A CULTURAL. El Polvorín – located at Montjuïc in Barcelona – offers a new space for multidisciplinary artistic creations. NIU is an event where live music, audiovisual arts and gastronomic creation come together in unison to offer a unique experience.

"Niu" [prounced: new] means nest in Catalan. The "n" as an entrance, the "u" as the nest. The apostrophy – borrowed from the L'A CULTURAL logo stands for the little details and connects both identities. The visual for the event melts elements from former times with spheric, organic structures.

About a year later it becomes the logo to replace L'Amagatall.